I know planning is not the hottest subject for a real estate agent nor is it a favourite subject for many business owners or entrepreneurs.
When we think of planning, we typically think of boring, tedious work that is keeping us away from closing sales. However, effective planning is necessary to reach your goals and take your business to the next level.
Let’s start looking at planning from a different perspective.
Planning doesn’t have to be boring. Alternatively, planning can be extremely motivating when you’re trying to reach a goal. Creative purpose-based planning will provide you with a roadmap to where you want to go and it will give you the fuel to get there.
One of the biggest reasons real estate agents don’t meet their goals or sadly quit the industry is because they have not yet achieved success. It is because they were simply running a reactive business without any proactive plan for the future, causing them to run out of fuel. With no idea of what you want or how to achieve it, it is extremely difficult to move forward.
If you ever ask yourself, “Why am I doing this?”, you know you are running low on fuel. You are beginning to lose touch with your purpose and lose sight of where you want to go. This is where purpose-based planning comes in. It will help redefine your purpose and develop a roadmap to help get you to where you want to go.
Let me give you three very simple questions to get you started on creating a purpose-based plan…
What is the outcome or result you want to achieve?
What is the purpose?
What actions do you need to take to get there?
I encourage you to answer these questions for your 1-year and 3-year plans.
Take each of your goals and ask yourself, “What is the purpose of this goal?”, “What will it do for me?”, “What will it do for my clients?”, “What will it do for my family?”, and finally, “What is the meaning of this goal for me?”
Then, once you’ve asked yourself the above questions, take each goal and break them down into activities that need to be done in order to achieve them. What actions will it take to reach your goal?
Don’t forget to add your activities to your calendar and block the time to complete them.
This exercise should kickstart your creativity and excitement. You will know when you’ve found your true purpose when you feel excitement towards the possible outcome. Once you feel the excitement about what it would feel like to achieve a goal, planning takes on a whole new meaning.
This is just one exercise in a series of exercises and strategies we use to work with our clients to create creative purpose based planning.