Real estate agents are responsible for a multitude of daily duties and responsibilities. Activities that range from prospecting and lead generation to marketing, attending home inspections, open houses, property showings and property closings.
One of the biggest challenges that real estate agents face is prioritizing activities to optimize productivity. The number one question for real estate agents is often, “What is the secret to consistent business in real estate?” The answer is the consistency of your prioritized activities.
The following three activities when completed consistently will produce 80% of your results:
1. Prospecting and building a pipeline. Real estate is a numbers game. The more people that you connect with, the more opportunities that you identify and thus the more appointments you book. With more appointments comes the opportunity for more potential sales. This is essentially the skill of building a pipeline. The trick is not something you do once, or even once a month. This is an ongoing daily activity that needs to be scheduled into your day.
2. Be an expert in your field. Real estate is ever-changing. The more knowledge and skills you have access to, the better you can adapt to changing market conditions. Develop and sharpen your skills on a regular basis. We like to say “learn as you earn.” Many agents get so caught up in the day-to-day tasks of real estate that they lose focus on the learning aspect. In order to guarantee the continuity of your business, learning must be an ongoing process.
3. Be clear on your what and why. The most successful real estate agents are crystal clear on what they want and why they want it. They are also laser-focused on the action plan to achieve their goals. If you don’t know what goals you want to achieve how can you work to create a sustainable business in real estate? Goals are essential.