It’s easy to tell when a real estate team is at the top of its game all the time. You are proud of the work, and sales, they continuously bring in as managing them has been a dream. You’ve developed a strategy that has worked well with your team as they are finding leads, following up on prospective clients, and fulfilling the needs of loyal customers with stellar services. Why change what isn’t broken?
Simply put, complacency; after years of executing the same strategies, your team may start to become lament the predictability of the business. Sales may start to slump and you may not know what to do to get things back on track. A firm that does not innovate may be unable to keep up with newer and more innovated real estate companies. As sales fall, agents, having lost their initial drive, may leave for bigger and better brokerages as you are left struggling with a broken team.
When we get into a comfortable groove with our work, it is easy to fall into a rut and coast. Unfortunately, this circumstance can lead to complacency where you don’t seek out to continually improve yourself.
If complacency does set in, it can be just as easy to not seek avenues for innovation. However, your business life in constantly changing, throwing out new challenges that need to be overcome. Those not expecting these changes, may be left unready to do anything about them. The real estate business and your team may then become vulnerable to new methods and strategies from competitors.
There are many ways to get out of the complacency trap and instead improve your team so they can advance in their skills and knowledge.
There is no such thing as having too much education or training. There are always new real estate lead generation tactics and sales skills to learn and try out. By seeking out training, new agents can hone their skills to a productive level, while veteran real estate agents can keep up with a changing real estate landscape and newer innovations that can be used in their sales tactics.
The internet has opened up a whole new playing field in marketing your real estate firm. If one lead generation source dries up, you can effortlessly switch to another to increase your buyer pool. You can generate leads from websites, social media and business network platforms. In addition to chatting with clients over the phone, you can also use live-chat to talk about possible real estate deals they may be interested in. By having multiple marketing and lead generation avenues, you can always switch it up to another method when leads begin to fizzle out.
One of the reasons your real estate team can’t keep up with the competition is that you are still relying on paper documents and less automated processes. Always keep track of your team’s efforts, work flow and market forecasts with productivity software tools. There is a wide range of software and apps available. You can increase your communication activities with team members, better schedule your time to pursue leads, and get yourself more organized. You can use spreadsheets to keep track of prospective leads, or share important client information through a centralized network system.
Beat the complacency blues for your real estate team and retain agents by improving your business with more productive processes. You’ll be able to handle any changes that come your way while continuing to challenge and motivate your team to become more successful agents.
Anthony Gilbert is the owner of The RealFX Group. Anthony specializes in real estate, real estate marketing, managing the team and achieving set goals.
Please note that, while DPTS will occasionally post blogs and articles of relevance to our prospects, clients and professionals in our industry, when we post guest blogs, the opinions and views expressed by the writer do not necessarily state or reflect those of the company and its management.